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Maltese online wagering technologies innovator Kambi Group has announced that it will be entering the emerging online sportsbetting market of Arkansas after inking a deal with the southern American state’s Oaklawn Racing Casino Resort venue.
The Valletta-headquartered firm used an official Monday press release to detail that it is to now supply the thoroughbred horseracing track and casino in the city of Hot Springs with its online sports wagering solutions in advance of the launch of an Oaklawn Sports-branded sportsbetting service. The company also pronounced that this coming mobile-friendly enterprise will utilize its vast range of innovations including the BetBuilder ‘award-winning same game and multi-game combinability product’.
Retail relationship:
Kambi Group revealed that its land-based solutions have powered the Oaklawn Racing Casino Resort’s existing in-house sportsbook for almost a year via an independent alliance with Churchill Downs Incorporated. However, the innovator moreover declared that its fresh alliance is to supersede this earlier arrangement and see it contract directly with the Garland County facility ‘for an extended period’ and help the Arkansas partner to ‘expand its sportsbetting retail operations’ via the creation of ‘an exciting experience for its patrons during the thoroughbred races’.
Increased interest:
Kristian Nylen serves as the Chief Executive Officer for Kambi Group and he used the press release to disclose that Oaklawn Racing Casino Resort regularly hosts a number of high-profile thoroughbred horseracing events including the Arkansas Derby, Bachelor Stakes and Arkansas Breeders’ Championship. The experienced professional additionally noted that his company will now be able to help this 118-year-old facility to fully capitalize on the popularity of these meets via the introduction of its Oaklawn Sports-branded sportsbetting service.
Read a statement from Nylen…
“We’re very excited to strengthen our relationship with Oaklawn Racing Casino Resort and imminently extend our partnership into the mobile space. The combination of our advanced technology and Oaklawn Racing Casino Resort’s reputation as one of the premier thoroughbred tracks and casinos in the United States makes this an enticing sportsbetting proposition.”
Contemporary coup:
Arkansas is already home to a pair of mobile-friendly online sportsbetting services in the Betly-named innovation from Southland Park Gaming and Racing as well as Saracen Resort Casino’s BetSaracen-branded enterprise. Wayne Smith, General Manager of Oaklawn Racing Casino Resort, divulged that these online sports wagering advances were made possible following the narrow passage of an enabling statewide constitutional amendment in November of 2018.
A statement from Smith read…
“Oaklawn Racing Casino Resort has been one of the most trusted brands in Arkansas for more than 100 years and we are excited to now offer our loyal customers yet another great amenity with our much-anticipated mobile wagering platform. We look forward to delivering the best online sports wagering experience in Arkansas.”
